"WHAT'S IN THAT ADVERTISEMENT?"

The Handbook had examples on citing the advertisements, but more importantly it had a lot of information on oral presentations. I took a speech class last year and much of what we learned was repeated in the handbook. The eye contact speakers are suppose to give their audience, not depending too much on visuals, and knowing who your audience is helps with giving a good speech.  We will have to present in front of the class as part of this assignment so it helps to go over it again. Giving speeches are very uncomfortable to many people, so any tips that are given really help.

Both the Handbook and the textbook gave a lot of information about the analyzing process. We hopefully will learn by the end of this assignment how to analyze visuals. It is definitely something I have never done before. I am excited about learning how to do this when looking at an advertisement. The Handbook defined claims as positive statements that require support. So by looking at the visual and really understanding it, I will learn the claim of the visual. I also learned that when using a visual in any presentation it needs to be understood why it is important. It reminds me of the oreo cookie method. Before entering a quote (visual) you must introduce it into the presentation and then explain why it was important. It makes sense to do it this way because what might seem important to me may not be the same to my audience. This is why I would have to show them why I thought it would be needed.

When I was in middle school I was introduced to Greek mythology. It is not that I believe in it, I looked at it just like stories. They were so fun to read and always kept me interested. In the textbook, they bring up Aristotle and his studies with persuasion. He comes up with logos, pathos, and ethos. I think it does play a huge role in how we look at things. I think whether we want to believe it or not we use all three of these. I never knew what it was called before but it is something I am used to doing. When ever a commercial comes on t.v endorsing a product, I look at who is in the commercial. Who says that this is a good product? Does the person appear to have any credibility? This is what the ethos stands for. Then there is those commercials, or pictures that you can connect with. Maybe it is something that I have experienced in my life before, or maybe I know someone who has experienced it. On page 11 of the textbook it shows the picture of the polar bears covered with graffiti. I can't say that I have had a polar bear or used to be one, but it still makes me emotional to see it. I would love to protect these bears because they are helpless. Whatever it is that makes me feel connected to it emotionally is part of the pathos. When not looking at the credibility of whose representing the visual or how I feel emotionally about it, I look at if it makes sense. Do they have enough facts that would make me really believe what is going on is true? That is when we start looking at the logos. I think Aristotle was right about these three things.